Rakuten: Cash Back and Deals

What Rakuten does

Rakuten: Cash Back and Deals is a shopping app that sends users to participating online retailers, where eligible purchases can earn cash back. It also brings store offers and coupons into one place, making it suited to shoppers who compare deals before buying rather than visiting each retailer separately.

Who it suits

The app is most useful for regular online shoppers who already buy from major retailers and want to check for a reward before completing an order. Its broad selection covers everyday shopping categories, so it can work as a routine check rather than a tool for one particular type of purchase.

• Browse participating stores and current offers.
• Combine available retailer discounts with Rakuten cash back where the terms allow.
• Track whether a shopping visit has been recorded.
• Receive rewards through supported PayPal or check payouts.

Scale and trade-offs

Rakuten Rewards has built a sizeable service: the app lists 10,000,000+ installs and has collected 73,928 ratings. That reach gives it a useful chance of covering stores a shopper already uses. The trade-off is that the purchase journey depends on moving between Rakuten and the retailer, and reward eligibility can vary by offer and merchant. Users should read each deal's conditions rather than assume every purchase qualifies.

Grade

C — The app's 3.38 out of 5 rating places it in the adequate range, not the top tier. Rakuten offers a clear purpose and a large store network, but the middling score suggests that reliability or the overall shopping experience has not been consistently strong for reviewers. It is worth checking for savings if you already shop online, but it is better approached as an optional deal-finder than an essential shopping app.